In today’s digital economy, using advanced technology to optimize key business processes, identify new revenue opportunities, and create experiences that are truly unique to each individual customer isn’t a luxury — it’s the price of doing business. As a result, customer relationship management (CRM) software is more readily available now than ever before, with countless vendors and solutions vying for market share.
One CRM provider has established dominance over this crowded market. Since its founding in 1999, Salesforce — a cloud-based software company headquartered in San Francisco — has grown from a small startup to a behemoth and a household name.
In this blog post, we’ll look at some of the qualities that make Salesforce so popular with businesses the world over — and why Salesforce CRM might be the right option for your business, too.
Why Should I Use Salesforce?
Whether you’re in the market for your very first CRM or are coming off a bad experience with a different CRM and don’t want to repeat the mistakes of the past, Salesforce CRM could be the key to achieving your business objectives. Let’s take a look at some of the top reasons why you should consider implementing Salesforce CRM in your organization.
1. Salesforce has a sterling reputation.
Salesforce has earned a reputation as an industry leader in the cloud computing and social enterprise software-as-a-service spaces. The company’s name is one of the most recognizable in the world and has become synonymous, in the minds of many, with CRM — “CRM” is even the symbol for Salesforce’s New York Stock Exchange ticker! Salesforce has received numerous accolades and awards for its products and services, including being named the #1 CRM provider by International Data Corporation for five years running.
From Spotify to Adidas to Toyota, and many more, Salesforce provides CRM software for some of the largest and most recognizable corporations in the world. But don’t be fooled into thinking that Salesforce is only suitable for enterprise-level businesses — each Salesforce implementation can be highly customized to meet the needs of any organization, including small businesses and mid-market enterprises.
2. Salesforce offers a high-quality product.
After nearly 20 years on the market, Salesforce CRM is a robust solution, one that is secure, highly customizable, scalable, easy to use, and comes with a proven track record. Salesforce is built on a multitenant architecture, which means that all customers — regardless which edition they purchase — use the same infrastructure and platform. Salesforce also offers industry-specific capabilities to address the unique challenges businesses face in numerous verticals. These qualities have made Salesforce CRM the CRM of choice for over 150,000 users.
3. Salesforce boasts a powerful ecosystem.
In addition to a stable, powerful solution, Salesforce also has an expansive ecosystem consisting of customers, developers, and partners. The Salesforce Success Community enables customers to connect with one another, ask questions, and provide feedback to the company. AppExchange, Salesforce’s application marketplace, is both a place for Salesforce developers and registered partners to make apps publicly available, as well as a place for customers to purchase and download apps.
Salesforce’s partner ecosystem — which consists of independent software vendors, consultants, and system integrators — provides customers with every kind of support imaginable, from software implementation to application development to managed services. This partner ecosystem makes it easier for customers to find a qualified partner or hire a trained Salesforce administrator.
4. Salesforce is committed to data security.
There’s been quite a bit of hand-wringing over cloud security over the years, despite studies showing that the cloud is actually more secure than on-premises legacy systems. The concern is somewhat understandable — after all, businesses store a lot of sensitive data in the cloud, and cloud data breaches have become all too common.
In addition to developing a custom data security model that includes sharing tools to enable secure data access at different levels, Salesforce has an army of engineers and data security professionals on standby ready to ensure that the cloud — and your data — are never at risk.
5. Salesforce’s pricing model is relatively unique.
When Salesforce first entered the market, competitors such as Oracle and SAP charged expensive fixed monthly or annual rates for hardware, software, upgrades, and support. Salesforce shifted the pricing paradigm by introducing a per user fee, billed annually. Since then, more cloud-based business applications have made the switch to a per user license fee, clearly proving that Salesforce is a leader in its field.
There are currently four editions of Salesforce CRM. The price for each edition includes upgrades — three per year — so you never have to pay extra for innovation. And, speaking of Salesforce upgrades…
6. Salesforce upgrades are backwards compatible.
For the uninitiated, backward compatibility refers to any software or hardware system capable of using data and interfaces from earlier versions of that system. In this context, it means that, no matter how customized your Salesforce implementation, the periodic upgrades will never break anything or affect all the hard work you’ve put into your system. This is ideal for obvious reasons and significantly reduces the amount of downtime during a system update.
Best of all, Salesforce automates all upgrades, so you’ll never have to worry about manually updating your CRM.
7. Salesforce is constantly innovating.
As one of the earliest cloud-based CRM solutions on the market, Salesforce was forged in the fires of innovation. The company has never lost sight of its origins, with Salesforce business leaders continually looking for new and inventive ways to improve products and services, including forming strategic partnerships, making acquisitions, and investing in product innovation in hot topic areas such as AI (as seen in Salesforce Einstein), Big Data, data analytics, and bot technology.
This commitment to innovation has earned Salesforce praise from peers and industry tastemakers alike. The company has consistently been ranked among the top three companies on Forbes’ annual Most Innovative Companies list since 2011 and was named one of Fast Company’s 50 Most Innovative Companies for 2017.
8. Salesforce gives back.
When it comes to evaluating potential CRM providers, the charitable giving of each contender is probably low on your list — and understandably so. However, if you’re choosing between multiple highly qualified candidates, a provider’s philanthropic efforts can be a meaningful differentiator.
Salesforce CEO Marc Benioff has been a vocal advocate for multiple causes over the years, from calling on fellow tech company billionaires to help end homelessness in San Francisco to making sizable donations to children’s hospitals. When he founded Salesforce, Benioff also developed the 1-1-1 Philanthropic Model — a call for businesses to pledge 1 percent of their revenue, product, and employees’ time to nonprofits — and it’s become a key element of Salesforce’s company culture.
Even if CRM provider philanthropy isn’t a top priority for your organization, it can be comforting to know that you’re getting industry-leading products and services and doing some good for the world at the same time.
Why We Chose Salesforce
At VennScience, we don’t believe in pushing our clients to use any products we wouldn’t use ourselves. That’s why we don’t just help businesses implement and optimize Salesforce — we use Salesforce in our own shop, too.
In fact, we use Salesforce for just about everything:
- Automating the sales pipeline
- Quoting deals
- Document management
- Managing milestones and deliverables
- Account planning
The list goes on and on. Simply put, we wouldn’t be able to grow without the tools Salesforce providers. This firsthand experience makes us uniquely qualified to handle even the most complex Salesforce project and help each of our clients achieve their business objectives.
If you’d like to hear additional reasons as to why Salesforce might be the right CRM provider for you, or about any of the services VennScience provides, reach out to us at firstname.lastname@example.org.