The State of the Media Industry

Our Salesforce consulting services are well-positioned to solve a variety of challenges media companies face, from the strategic to the mundane.

Understand the Players

With so many people involved in today’s complex media deal, knowing the landscape of you’re selling to is imperative to your success. Media companies need to look to solutions and service providers for tools that will enable to easily gain a view of all of the key players in their space.

Forecast Accurately

If you want to make it in the media industry, you need to get your numbers right. Today’s industry leaders are leveraging reporting and analytics tools to forecast and reconcile more accurately with confidence.

Automate to Scale

Mundane, repetitive processes waste valuable time that could be otherwise spent strengthening brand and agency relationships or putting together the perfect pitch. Automation is the key to streamlining business processes, so you can keep your team lean and grow revenue.

Discover the Power of Salesforce for Media

As the media industry broadens and competition increases, leading media organizations are turning to technology to help them stay on top. Salesforce for Media can give you a competitive edge by empowering your team and building stronger connections with brands and agencies.

  • Identify your targets. Manage key advertiser and agency relationships in real-time to find out who your team needs to pitch to secure the next big campaign.
  • Build a more efficient sales pipeline. Leverage predictive intelligence capabilities to identify potential leads earlier in the sales pipeline. Maximize your revenue by delivering tailored proposals to help your brands reach their most coveted audiences.
  • Close the loop. Provide superior analytics and reporting to your executive team and customers with Salesforce’s powerful data visualization tools.
  • Empower your team. Set up everyone from your media planners to your CRO to succeed with best of breed tools. Make efficiency the norm rather than the exception with Salesforce for Media.

Let’s Talk Salesforce 

Don't Just Survive — Thrive

In the media industry, disruption isn’t a possibility — it’s a given.

In this disruptive landscape, only companies that are willing to adapt have a chance of survival. The good news is that if you’re savvy enough to stay on top of emerging trends, to leverage cloud solutions, and to listen to your customers and give them what they really want, your business will do more than survive — it’ll thrive.

VennScience uses Salesforce platform as the foundation to build something incredible. From custom enterprise application development to implementation optimization services and beyond, our media industry-specific expertise makes us uniquely qualified to future-proof your organization’s Salesforce instance.

Meet Our Team 

Frequently Asked Questions
What types of media companies has VennScience worked with?

We’ve worked with a wide variety of media companies ranging from well-known publishers to small, innovative ad-tech organization to agencies.

Which Salesforce products are right for the media industry?

Most media companies get started with Sales Cloud. Once they’ve successfully completed their Sales Cloud implementation, many organizations go on to use CPQ, Community Cloud, and Service Cloud.

What makes the media industry unique when implementing Salesforce?

There are two key characteristics unique to media industry Salesforce implementations that make them particularly challenging:

  • Media organizations need to be able to model the complex relationships between various constituents (including advertisers, brands, and agencies).
  • The media industry’s revenue model presents complexities in the form of scheduling revenue in future periods, reconciling booked vs. actual revenue, and splitting deals amongst numerous representatives.
What third-party systems are commonly integrated with Salesforce in the media industry?

We’ve worked with clients who have integrated industry-specific tools such as FatTail Adbook+ and Google Ad Manager. We’ve also worked with clients who have integrated tools such as Box for document management, as well as marketing automation tools such as Pardot and Marketo.

It All Starts With a Conversation

If you’re looking to partner with a full-service Salesforce consultancy that possesses the knowledge, experience, and skills necessary to see your Salesforce project from start to finish, look no further — VennScience has you covered. We’re here to help.

 

Our Office

111 Maplewood Ave., Suite E
Portsmouth, NH 03801

Contact Details

603.433.8500

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